› About SBA

Kristine Ehrich

ehrich@sandiego.edu
(619) 260-7629
Olin Hall 221

Office Hours

Monday:
12:30 to 2 p.m.

Tuesday:
10 a.m. to noon

Assistant Professor of Marketing

Ph.D. The University of Texas at Austin, Marketing
MBA Colorado State University
B.A. Concordia College, Biology/Medical Technology

Journal Article, Academic Journal

Ehrich, K., Irwin, J. (2005). WIllful Ignorance in the Request for Product Information. Journal of Marketing Research, 42 (Aug. 2005), 266-277.

Magazine/Trade Publication

Ehrich, K. (2006). Willful Ignorance: Will Your Customers Avoid Relevant Product Information?.