Administration

David Pyke, Ph.D. is dean of the School of Business Administration at the University of San Diego.  Formerly, he was professor of Operations Management, and associate dean at the Amos Tuck School of Business Administration at Dartmouth College.  He obtained his MBA from Drexel University, and his M.A. and Ph.D. from the Wharton School of the University of Pennsylvania.  He has made major research contributions in inventory models, production planning and scheduling, and global production and distribution systems.  He is a frequent faculty at executive programs, and has taught at the International University of Japan, the Helsinki School of Economics and the WHU - Otto-Beisheim-Hochschule, Vallendar, Germany.  He has consulted for The Rand Corporation, Accenture, Corning, DHL, Eaton, Home Depot and Markem, among others.  He serves on the Board of Directors of GW Plastics, Concepts NREC, and the Lwala Community Alliance, a nonprofit focused on community development in Kenya.  He is a scientific advisor for SignalDemand and for SeeControl. 

 

 

David Light, Ph.D. is the associate dean at the School of Business Administration. Light is also a Professor of Marketing and team leader of the Marketing and Operations faculty.

Light joined the USD faculty in 1981 and holds an MBA and Ph.D. in marketing from the University of North Texas. Prior to coming to USD, Light taught at Bowling Green State University and the University of Colorado. Light has taught both undergraduate and graduate marketing courses while at USD, and most recently taught advertising and the advanced marketing project course designed to assist a Linda Vista community organization. The advanced course is taught in cooperation with USD’s Center for Community Service-Learning.

Light’s research has focused on product strategies in the global automobile industry, as well as country of origin topics in consumer consumption and media perceptions. He has published in national and international marketing and business journals including European Journal of Marketing, Journal of International Consumer Marketing, Journal of Direct Marketing and others. Light also served as the school’s director of graduate programs from 1998-2001.

Carmen Bárcena, Ed.D. has been the assistant dean of USD's School of Business Administration since 1985. Bárcena received a B.A. from Manhattanville College, an MBA from the University of San Diego, and an Ed.D., with a specialization in Leadership Studies, from the University of San Diego.

Dr. Bárcena was named "Administrator of the Year" in 1995 and has co-authored numerous articles, one of which, received a Distinguished Paper Award in 1997. In addition to her administrative duties, Bárcena teaches various courses in Management and is a member of Beta Gamma Sigma, the Business Honor Society.