School of Business

Website Redesign (November 2015 - November 2016)

Design

business responsive design

 

A responsive design which allows site visitors to access information anywhere at any time.

business home page video

 

A hero area that features a looping video replay—a USD first.

business home page persona selector

 

A "Persona Selector" for our prospective and current students to learn about the school in a more personalized way.

business global impact area

 

A "Global Impact" area that showcases locations where students can study abroad and where alumni are making an impact post graduation.

business directory module

 

A new directory with filtering, search, and research information for learning about the award-winning faculty at the university.

business study abroad module

 

A newly enhanced and integrated study abroad system which highlights opportunities based on program, world region, country, or semester.

business course descriptions

 

Course description listings fed from the university's course catalog, allowing for up-to-date course information and requirements to be delivered in an automated way.

business news and events center

 

A new News Center, Events Calendar, and Blogs site all sharing information about the school, its faculty and staff, and related centers and institutes.

business social media hub

 

A social media hub powered by TwineSocial to aggregate the school's content from Facebook, Twitter, Instagram, and other social media platforms.

Project Updates

Date Milestone Updates
11/05/15 Website Kick-Off

The Business redesign team hosted a Town Hall for the School of Business and shared information about the website redesign process. This included details about core SBA marketing themes, goals, and audience considerations.

See the Business website kick-off presentation (PDF)

02/29/16 Research and Discovery Review

The Business redesign team hosted a second Town Hall for the Business School in order to share findings from the recent surveys, focus groups, and data analysis conducted over the past few months. This has allowed the team to work on a new brand persona for the school and sets the stage for upcoming work on the project, such as redefining the information architecture (navigation) and writing and editing new content for the website.

See the Business website research and discovery review (PDF)

05/11/16 Site Structure and Style Tile

The Business redesign team reviewed information about the new website's information architecture (i.e. navigation structure) with the Business School along with a design preview for the new website in the form of style tiles.

See the Business website content structure and design elements presentation (PDF)

09/29/16 Usability Results and Design Reveal

The Business redesign team reviewed the design work for the new website and went into detail about new tools and features that will be included in the new website. The team also reviewed key findings and feedback from the usability study and A/B surveys which informed the process and final decisions made.

See the Business home page design presentation (PDF )and A/B results review.

11/16/16 Website Launch

Late evening

Advisory Board

Name Title Contact Information
Joy Brunetti Project Advisor brunetti@sandiego.edu
ext. 7633
Kimberly Grob Content Strategist kim@writeonnetwork.com
(801) 879-9719
Amy Schmitz Marketing and Communications Director amyschmitz@sandiego.edu
ext. 4658