USD Brand

The University of San Diego's brand is reflected in what we do and say, what we print and proclaim and what message we impart as an institution, and as members of the university community.

We take care to protect the way that the University of San Diego brand is represented. The key to enhancing USD's brand is a consistent and reliable approach to its visual identity, which builds and protects its image. The key to enhancing USD's brand is a consistent and reliable approach to its visual identity, which builds and protects its image.

Download the most current Identity Standards and Guidelines (updated Spring 2017).

USD's official master logo and other marks are the foundation upon which USD will build a lasting and indelible visual identity.
USD's web standards are meant to create consistency in the university’s presence on the web and mobile applications and tie both platforms to its brand and marketing efforts.
Every effort should be made to adopt these writing guidelines when developing copy for publications or simple correspondence.

Strong photography is key to telling the story of the University of San Diego.

Get help with your social presence and get listed on our directory.

Ensure that the videos you produce fit with USD's visual identity.