Featured Torero Archives
Jessica Tishue '11
1: What have you been up to since graduation?
I’ve invited risk through my front door and have dove head first into entrepreneurial life. After 6 months working for a Digital Marketing Agency post graduation, I had the burning desire to chase my own visions.
“It’s now or never” echoed through my mind, and in that moment of inspiration, I conjured up the courage to step out on my own. As I walked out the office door of my first ‘real’ job, I put my chips all in because I had a relentless conviction that I could bring my dreams to life.
4 hours later I had my first client, 1 month later I was the official owner of Disruptive Marketing LLC (http://www.disruptivedigitalmarketing.com/) and another month after that, I hired my first 3 employees. In the months to follow I took on several clients with markets that ranged from tech to feminine care to music.
During the early stages of my work on Disruptive Marketing, I created a marketing formula that led me to break the industry standard for conversion rates. The funny thing is, the biggest piece of my formula came from a class that I’d resistantly took because I thought it would never have any ‘real world’ application. After repeated testing, I began to share my formula with my marketing peers. I taught a variety of Digital Marketing classes to senior executives looking to stay competitive online, Marketing Managers, and those looking to leverage a career in Digital Marketing.
On a hunt for my next disruptive project, I joined forces with a mobile app company to market their major apps. They immediately put me in the drivers seat to dive deep, consume large amounts of data, and define our market opportunity. The coolest thing about this process is I get to put my years of hard work at USD, my market research, communications, and business strategy courses to the ultimate test in a ‘real world’ application. This project also allows me the chance to get nostalgic and pretend I’m a student again as I nestle myself in the Copley library and pull market data from the library databases.
It’s an incredible feeling to see my college education being brought to life in marketing strategies, mobile applications, and each and every touchpoint within my career. It’s an incredible feeling to have the market research I conduct at USD guide our mobile app product requirements, branding, and marketing strategies. It’s an incredible feeling to have the support of USD’s alumni resources, professors, and the alumni association setting me up for success far beyond graduation.
2: What is your fondest memory of USD?
All of it. I loved all of it because it brought me to where I am today.
3. What is your favorite place on campus, why?
The bench in the far left corner tucked behind the IPJ. That spot humbled me each and every time I sat there. It was the contrast of the lush silence of nature that surrounded me and the electricity of all the cars that sped down the freeway. In the interim of a busy day of tests and term papers, I could really sit and re-connect to my inner stillness and purpose. I can remember it so vividly as I sat back and searched for answers amongst the backdrop of speeding cars. Where are all these people going? Where are we going as a world? Where am I going as a member of society? What will I do to impact this world and create a better tomorrow?
4. Who was your favorite USD professor or class?
Mr. Ron Bonn. As the first ever broadcast producer and Walter Conkrite’s right hand man, he certainly had some character. He had seen the world, discovered the answers to his tough questions, and was on a mission to share his wisdom with his students. Bonn pushed me so hard, he challenged every fiber of my being in hopes that I’d excel far beyond the status quo. At the beginning of the semester I thought he was nuts, but by the end, it was obvious he was a genius.
5: How have you remained involved with USD since graduation?
It started small with hikes in Tecolote Canyon, then I decided I wanted to get involved on a much bigger level. So I reached out to the Alumni Association and opened myself up to volunteering events and mentoring the brilliant young minds on campus.
6: If you could offer a current USD student advice, what would it be?
Follow your passion wholeheartedly and you will experience success beyond your wildest dreams. I'm not saying it will be easy, in fact you will be pushed far beyond your limits, you will experience societal pressures and projections from others fears and limiting beliefs. But it's in following your passion where you will gain the clarity and tenacity you need so you can bring your dreams to fruition. After all... you are going to spend a majority of your life working--might as well make it legendary!
Interested in connecting with Jessica? Email her at email@example.com.
Jessica '06 & Jennifer '11 Matsumoto
Jes & Jen graduated with matching degrees in Visual Art in 2006 and 2011, respectively. Since their days at USD, these talented sisters opened Matsumoto Studio, a design and paper goods company.