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TitleAt the Pump, Drivers are Feeling Deflated
Date2.28.12
News OrganizationU-T San Diego
Summary

U-T San Diego -- “It is the issue of free will,” said Tygarajan Somasundaram, ?associate professor of marketing at the University of San Diego. “You have free will about whether or not you will buy an iPhone, but you don’t have free will over the gasoline. Even though there are substitutes for you with the iPhone, with gasoline, what are you going to do? We feel sort of trapped.” (Full Story

Linkhttp://www.utsandiego.com/news/2012/feb/28/tp-at-the-pump-drivers-are-feeling-deflated/