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Price Was Right in Retailing

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U-T San Diego -- Sol Price was right when it came to serving consumers.

In the 1950s he perfected the art of warehouse-based discount shopping in San Diego that morphed into a whole consumer subculture of big-box retailing, led by his Price Club outlets, which later merged with Costco.

Traditional department stores, variety stores and stationery shops largely disappeared and with them went savvy sales staff, elaborate window displays and women in hats and gloves going downtown for fittings and tea room dining.

What was behind the Price revolution? His son, Robert Price, tells all in a biography of his dad published by the San Diego History Center. University of San Diego historian Iris Engstrand will present a lecture on the book Monday at the campus. (Full Story

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