The Ahlers Center International Speaker Series welcomes:
Frank Pons, PhD
Professor of Marketing at Laval University (Québec, Canada)
"European Trends in Sports Marketing: Current Issues in Activation and Sponsorships"
Frank Pons is a full professor of Marketing at Laval University (Québec, Canada). His research interests include consumer behaviour, services and sports marketing with an emphasis on cross-cultural issues. His research has appeared in such publications as the Journal of Consumer Psychology, Journal of International Business Studies, Journal of Business Ethics, Journal of Service Research, Journal of Business Research, Psychology and Marketing, and Sport Marketing Quarterly. Pons is also the case editor of the International Journal of Sport Marketing and Sponsorship as well as an editorial review board member of the Journal of Business Research. In addition, he has been guest editing several issues for sport marketing journals and served as the marketing division chair for the Administrative Sciences Association of Canada (ASAC). Pons has also received several teaching awards and he has taught in different countries including the United States, Spain, Canada, Lebanon and France. His latest research focuses on branding and sponsoring issues in professional sports. He has been quoted as an expert in several publications for his work on the National Hockey League and professional soccer.
Please RSVP by 5 p.m., February 10. This event is open to the public.